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Toyota has been offering their popular RAV4—a spirited compact SUV that's both spacious and fuel-efficient—in US markets since 1996. This vehicle proved an instant hit because there was nothing else like it when it came out. Most SUVs back then were large and sat on truck platforms. Crossovers weren't yet conceived, so drivers were basically stuck choosing between an unwieldy SUV and a short sedan. When Toyota put out its RAV4, with its sedan-like handling and fuel efficiency, along with its SUV-like height and capabilities, customers were more than ready for it.